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  • Cognitio: Foodservice Product Potential Measurement
    The leader in foodservice product potential measurement Helping get the best new products to market

    Original URL path: http://www.cognitio.us/ (2015-05-06)
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  • Cognitio: Foodservice Product Potential Measurement
    database of test results to help separate winners from losers This best practices conference resulted in the creation of Cognitio s product potential measurement tools now in use nationwide by leading manufacturers Product Potential Measurement Tools ConTEST for new product concept screening In Ops Trial for in operation product testing Normative Databases to help separate winners from losers Comments Working with your team on this project was very positive as has been my experience in the past working with you You are a trusted supplier that knows our business needs and is always flexible to work within our parameters needs Thanks again for another great project I look forward to working with you again in the future This New Product Scorecard Report is EXCELLENT information I ve heard nothing but great things about Cognito and this certainly confirms your thoughtful approach to the business Thank you so much for sending it my way I appreciated the counsel on both methodology refinement and stimulus questionnaire development The reports are always thorough and nicely formatted attractive easy to read comprehensive analysis We ve been thrilled with the service we always receive from your team Thank you for all your help Focus Groups

    Original URL path: http://www.cognitio.us/main.html (2015-05-06)
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  • Cognitio: Foodservice Product Potential Measurement
    Ops Trial for in operation product testing Normative Databases to help separate winners from losers Cognitio excels at helping companies evaluate the market potential of new products Developed with the input of seven leading foodservice manufacturers Cognitio provides a standardized research approach for screening new product ideas There are two levels of ConTEST concept screening ConTEST1 Prioritize a large number of early headline ideas ConTEST2 Screening of a smaller number

    Original URL path: http://www.cognitio.us/ppm.html (2015-05-06)
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  • Cognitio: Foodservice Product Potential Measurement
    completion rate has never been below 90 This high completion rate minimizes cost and the amount of test product needed Product Potential Measurement Tools ConTEST for new product concept screening In Ops Trial for in operation product testing Normative Databases to help separate winners from losers Only when you ve tested in actual foodservice operations do you know whether a product or program is capable of meeting operator requirements and

    Original URL path: http://www.cognitio.us/inops.html (2015-05-06)
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  • Cognitio: Foodservice Product Potential Measurement
    analysis of new products already taken to market that were previously tested the Success Predictor predicts the probability of in market success at the concept screening and product testing stages Normative Databases Cognitio s normative databases raise product potential measurement to a new level in the world of foodservice Test scores from both ConTEST concept screening and In Ops Trial product testing are entered into normative databases which help separate

    Original URL path: http://www.cognitio.us/normdat.html (2015-05-06)
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  • Cognitio: Foodservice Product Potential Measurement
    operator types ranging from single unit operations to major national chains and includes all major segments FSR QSR Lodging B I College University Health Care Schools etc The Direct Connect Panel of nearly 4 000 foodservice operators provides access to decision makers to help you understand the operator s perspective before going to market The Panel allows you to Reduce the number of best guess decisions made Obtain operator input

    Original URL path: http://www.cognitio.us/connect.html (2015-05-06)
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  • Cognitio: Foodservice Product Potential Measurement
    Operator Answers Fast Facts provides foodservice manufacturers with critical information from operators to help build high impact business plans Examples of how Fast Facts is used Measure product awareness or usage Measure equipment penetration Select a brand name or tag line Assess prep and handling practices Custom Research In addition to product potential measurement Cognitio conducts custom surveys to address a variety of issues such as Positioning Name selection Category

    Original URL path: http://www.cognitio.us/fastfacts.html (2015-05-06)
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  • Cognitio: Foodservice Product Potential Measurement
    external idea resources for robust innovation Creative Chefs bring an operations based perspective Non Commercial Foodservice Directors currently running a hospital C U or B I operation Super Consumers trained in ideation Workshops are facilitated by Cognitio utilizing a variety

    Original URL path: http://www.cognitio.us/ideationworkshops.html (2015-05-06)
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