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  • Perspective: Top 4 skills for AAE's - El Blog - Snackbox
    AAEs There are so many lessons that will shape the rest of their careers As a 20 something sometimes its hard to understand the dues you have to pay in order to gain the wisdom to prepare for your future role as senior vice president So what are the most important skills you can have as an AAE in public relations 1 Knowledge of Media It s one thing to be able to run a search in Cision but what makes a great PR person is taking that media list and researching the reporters to make sure your pitch is spot on So many trust their research in Cision as the final step in the pitching process Not true Further understanding lead times is key to success There s a difference between pitching a blogger and a national magazine 2 Relationships Keeping a list of your favorite reporters is one of the smartest things you can do as an AAE Connect with them on LinkedIn watch them as their careers grow And always look for pitch angles they can use When you start valuing the individual relationships you create you become a more valued PR person Most AAEs won t be leading teams at this level however if you do have any client contact at all begin understanding your client s personality their motivations and how they think In my opinion the best PR person anticipates their clients questions and needs in advance of them even having to ask The better you know your client the better you re able to serve their needs and the more valuable your firm is to them 3 Creativity It s an underrated skill in PR and yet I put tremendous emphasis on it at Snackbox Creativity is key to a successful pitch campaign

    Original URL path: http://www.snackbox.us/blog/2015/8/7/perspective-top-4-skills-for-aaes.html (2016-04-25)
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  • Snackbox Dishes: Favorite Austin Spots for Beer  - El Blog - Snackbox
    love food and drink Our client Adelbert s Brewery is Austin based and one of our favorite beers to cool down with They specialize in making bottled conditioned Belgian beers for people to sip savor and enjoy and trust us they re extremely enjoyable A huge perk of working in beautiful Austin Texas is the abundance of establishments with cool ambiances and even cooler food and drink These are our top three Austin establishments carrying Adelbert s Check it 1 Whip In This joint is in South Austin and directly off Interstate 35 You probably pass it when you re stuck in traffic and get it confused with a small convenient store but don t let it fool you This cozy establishment serves a wide variety of delicious Indian food local beers on tap and has a small market equipped with beer aisles in which you can purchase brew They even have their own brew house where they create their own ales Want to open one at your table No problem Pick up a cold Adelbert s and enjoy some spicy Indian cuisine while listening to live bands outside Can it really get any better 2 Red s Porch Are you planning your fabulous Sunday brunch in the middle of your workday We know what you re envisioning Dog friendly patios huge plates of food to cure your Saturday hangover and a wide variety of drinks Red s Porch is your go to place Last but not least Adelbert s is on tap Enjoy your food and drink on the huge outdoor patio that spreads across two floors or eat indoors Happy brunching 3 Whole Foods Market You ve been to a Whole Foods but have you visited the mother ship Whole Foods located on Lamar in downtown Austin There

    Original URL path: http://www.snackbox.us/blog/2015/7/24/snackbox-dishes-favorite-austin-spots-for-beer.html (2016-04-25)
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  • Five Things Franchise Marketers Need to Know - El Blog - Snackbox
    their franchise is 1 Know what can damage your brand We ve all heard the term by failing to plan you re planning to fail and that applies now more than ever A crisis communications plan should be firmly in place before you ever have to use it With franchises being so widespread the chance of a crisis happening is a likely possibility Consider all possible crisis scenarios from tainted ingredients to employee fatality Brainstorm the best way to handle any situation and implement it into your plan The more you prepare now the less stressed you will be later 2 Know your marketing mix Editorial calendars are imperative in making sure all of your marketing efforts sink together Using an editorial calendar helps you fine tune strategies and areas of focus on a month to month and quarter to quarter basis Implement your in house strategies as well as your agencies strategies if you re working with one This will help future planning run smoothly and ensure that everyone is on the same page 3 Know your competition Knowing your competition is extremely important especially in the franchising realm Pay attention to your competition at all times not just during the launch of a new product Set up news alerts using keywords in order to track their successes and their failures The more you know about your competition and what is and isn t working for them the smarter you become Make it a point to learn from their efforts 4 Know your franchisors Think outside of the box when it comes time to telling your franchisee s story The beautiful thing about working with franchises is the diversity that comes along with franchise owners Everyone has a story to tell and franchise owners are no exception Take the

    Original URL path: http://www.snackbox.us/blog/2015/7/20/five-things-franchise-marketers-need-to-know.html (2016-04-25)
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  • WSJ Sunwarrior Placement - El Blog - Snackbox
    Posts 19 Job Search 14 Nonprofits 1 Other Stuff 16 PR 67 Restaurants 2 Small Business 53 Snack News 70 Social Media 35 Travel 6 Five Things Franchise Marketers Need to Know Main How to Travel Like the Fashionista You Are Wednesday Jun 24 2015 WSJ Sunwarrior Placement Wednesday June 24 2015 at 10 07AM How Many Team Building Hiking Trips Can Your Marriage Take All the free meals perks

    Original URL path: http://www.snackbox.us/blog/2015/6/24/wsj-sunwarrior-placement.html (2016-04-25)
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  • How to Travel Like the Fashionista You Are - El Blog - Snackbox
    dying to overcome our fashion blunder Below are some fashionable tips that you can use to show off chic looks and on the go beauty tricks for your next trip Ballet Flats Instead of sporting boring walking shoes you can wear ballet flats to keep you comfortable and elegant as you walk to and from travel destinations They are very easy to put into a carry on bag considering they don t take up much space Plus if you are running around in heels you can easily switch shoes to rest your feet Beauty Products Carry travel sizes of your favorite beauty products is a great way to keep you looking refreshed Did you know that breathing cabin air leaves you dehydrated By carrying a mineral water facial spray you can keep your skin well moisturized Also two basic beauty products to pack are foundation and mascara foundation can instantly hide dark circles and mascara can make your eyes look bigger and bolder Dry Shampoo Dry Shampoo is a lifesaver I personally use it every time I travel it saves you time and freshens your hair It can be hugely helpful if you have somewhere to be after a very

    Original URL path: http://www.snackbox.us/blog/2015/6/15/how-to-travel-like-the-fashionista-you-are.html (2016-04-25)
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  • El Blog - Snackbox
    a press release and when the right time is to use them Click to read more Eric Comments Off Share Email in PR Wednesday Mar 25 2015 Writing and Formatting Tips for News Releases Wednesday March 25 2015 at 12 00PM You have an awesome client and an awesome product or event and you want everyone be informed enough to want to cover it Enter the news release A news release is extremely important in PR and to run a good campaign and PR strategy your news release has to be effective You know the basics about what should be included but writing a news release has been narrowed down to a fine science Team Snackbox is here to focus on the small things that matter most writing and formatting tips to make your press release stand out Click to read more Eric Comments Off Share Email in PR Wednesday Mar 18 2015 Press Release or News Release Wednesday March 18 2015 at 12 00PM You ve followed all the rules for your news release Or wait your press release Which one is it You ve heard your co workers use the two words interchangeably but what s the real difference Click to read more Eric Comments Off Share Email Wednesday Mar 18 2015 10 Practices for Media Pitching Wednesday March 18 2015 at 12 00PM If you want to succeed in PR it s imperative that you know the best practices for pitching media It seems simple but anyone who works in media is extremely busy and doesn t have time to deal with their overly crowded inbox What s the trick Get in the mindset of a journalist or a reporter and follow these 10 practices for successful media pitching Click to read more Eric Comments Off Share

    Original URL path: http://www.snackbox.us/blog/?currentPage=7 (2016-04-25)
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  • Pitchfork Selects Tangible Worldwide as Integrated Agency-of-Record - El Blog - Snackbox
    as its first Integrated Agency of Record Tangible Worldwide is a company that shares both our passion for music and our unique independent vision We are excited to be working with them and look forward to seeing what we can accomplish together says Ryan Schreiber Founder President of Pitchfork All of us are huge music fans and many of us have been loyal Pitchfork readers from the beginning says Merrick Principal and Creative Director of Tangible Worldwide This is an ideal partnership for our young team and exemplifies everything we represent as an agency We can t wait to show off what Pitchfork and Tangible can do together About Tangible Worldwide Tangible Worldwide LLC is an independent lifestyle communications and brand agency headquartered in Chicago We only represent brands that represent our team as consumers We represent your brand because we can t help it We would do it whether or not we had your business As your agency we create relationships that are Tangible Worldwide See for yourself at www tangibleworldwide com About Pitchfork Media Launched in 1996 Pitchfork Media is the leading resource for independent music Attracting 1 6 million unique visitors per month and 250 000 visits per day Pitchfork is widely acknowledged as the music world s primary tastemaker On April 7 2008 Pitchfork launched its online video channel Pitchfork tv which was met with high praise and over 2 million views within its first month Pitchfork also hosts its own music festival aptly titled Pitchfork Music Festival a three day event showcasing over 40 of independent music s best bands and artists on three stages For more information go to www pitchforkmedia com www pitchforkmusicfestival com or www pitchfork tv Jenna Comment Share Email tagged Merrick Pitchfork Tangible Worldwide in Client News Reader Comments There

    Original URL path: http://www.snackbox.us/blog/2008/5/19/pitchfork-selects-tangible-worldwide-as-integrated-agency-of.html (2016-04-25)
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  • El Blog - Snackbox
    Small Business 53 Snack News 70 Social Media 35 Travel 6 Entries in Merrick 1 Monday May 19 2008 Pitchfork Selects Tangible Worldwide as Integrated Agency of Record Monday May 19 2008 at 4 02PM CHICAGO May 19 2008 It has been a month of firsts for Pitchfork Media the world s most influential voice in independent music Following the launch of Pitchfork tv and its first international music festival

    Original URL path: http://www.snackbox.us/blog/tag/merrick (2016-04-25)
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