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  • Press Release or News Release? - El Blog - Snackbox
    PR 67 Restaurants 2 Small Business 53 Snack News 70 Social Media 35 Travel 6 Writing and Formatting Tips for News Releases Main 10 Practices for Media Pitching Wednesday Mar 18 2015 Press Release or News Release Wednesday March 18 2015 at 12 00PM By Dana Sotoodeh You ve followed all the rules for your news release Or wait your press release Which one is it You ve heard your co workers use the two words interchangeably but what s the real difference Team Snackbox did some research on these two terms so everyone can put this big PR mystery to rest Press Release A press release is essentially a news release It includes all the information media needs just like a normal news release does however it s usually only distributed to what people consider press which is print media This includes newspapers magazines etc News Release A news release as you have gathered from above is exactly as it s name states It informs all forms of media of something taking place without excluding any one group If you can t remember the difference the answer is in their title However PR and marketing pros are beginning to

    Original URL path: http://www.snackbox.us/blog/2015/3/18/press-release-or-news-release.html (2016-04-25)
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  • 10 Practices for Media Pitching - El Blog - Snackbox
    act on them 3 Don t use attachments Depending on what e mail service or type of computer your media contact has attachments aren t always dependable Although attaching a media alert or fact sheet seems easy go with pasting it underneath your e mail signature This not only ensures that they receive it but ensures that they don t have to click elsewhere to access it One simple scroll is all it will take for them to get to your awesome release 4 Use Social Media Did you just see a journalist that you follow on Twitter cover a tech beat similar to your tech client Good Use their work as a conversation starter This not only builds rapport with them but allows you to informally pitch them another idea you may have that s somewhere along those lines 5 Tell stories Pitches aren t supposed to be boring Yes they are supposed to provide information but save the piled on facts for your press release With thousands of emails in the media s mailbox a boring intro line isn t going to catch anyone s attention Make your pitch something that you would respond to Journalists want stories What s the point here Think like a journalist 6 Find angles Your job as a publisict is to always work every angle Coming up with five to six pitch angles for one new product launch is the best thing you can do One of those angles may work for a magazine and not for a newspaper The more options you have the better off you are 7 Offer an exclusive Media outlets like to feel special If you know that your pitch would work perfectly for one certain outlet there s nothing wrong with offering them an exclusive If

    Original URL path: http://www.snackbox.us/blog/2015/3/18/10-practices-for-media-pitching.html (2016-04-25)
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  • How to Format a Media Alert - El Blog - Snackbox
    PR 67 Restaurants 2 Small Business 53 Snack News 70 Social Media 35 Travel 6 10 Practices for Media Pitching Main Media Alert vs Press Release Wednesday Mar 11 2015 How to Format a Media Alert Wednesday March 11 2015 at 12 00PM By Dana Sotoodeh Although Team Snackbox has already discussed the difference between a media alert and a news release and given you the proper instructions on what should be included in each it s important to know the correct formatting for a media alert You know the basics A media alert as stated in our previous blog should cover only the basics that the reporter or editors need to know These are the 5 W s Who What Where Why and What The formatting is just as much of an art as the content within The format should look similar to this Letterhead Title of Media Alert make sure this is bolded and attention grabbing Who What Where When Why Contact Information Each of these five bullets should contain a sentence or two that gets right to the point about the event that is going to take place Remember that media alerts will often highlight an upcoming

    Original URL path: http://www.snackbox.us/blog/2015/3/11/how-to-format-a-media-alert.html (2016-04-25)
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  • El Blog - Snackbox
    Dec 28 2014 KVUE Tour Sunday December 28 2014 at 8 16PM Team Snackbox is at it again touring local media outlets and soaking up as much information as we possibly can about the anchors and reporters we work with We recently had the pleasure of touring KVUE TV Austin with nighttime weekly news anchor Tyler Sieswerda Tyler is an award winning news anchor and holds a wealth of information when it comes to pitching and dealing with local T V and media he lives it every day From giving us a tour of the newsroom to taking us behind the scenes at the news desk and editing rooms Team Snackbox had the chance to see the day in the life of a newsroom and yes it looks similar to the movies Here s 5 things you probably didn t know about the T V world that will change the way you approach reporters and formulate your pitch Click to read more Eric Comments Off Share Email in PR Monday Dec 22 2014 Top Tips for T V Interviews Monday December 22 2014 at 12 00PM A huge part of PR is securing T V coverage T V coverage usually includes one on one interviews with reporters journalists or anchors Although it looks as if everyone on T V knows what they re doing for the most part it s usually because a PR pro has media trained them prior to the interview Never been media trained Team Snackie is here to give you a few top tips for your T V interview Click to read more Eric Comments Off Share Email in PR Wednesday Dec 17 2014 8 signs your website is majorly outdated Wednesday December 17 2014 at 12 00PM People can tell a lot about a person

    Original URL path: http://www.snackbox.us/blog/?currentPage=9 (2016-04-25)
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  • Snackbox in PR Week - El Blog - Snackbox
    Friday July 11 2008 at 11 00AM Source PR Week 7 11 08 Chinet appoints Snackbox AOR By Kimberly Maul CHICAGO Chinet the disposable tableware company hired Snackbox PR as its AOR after the agency was invited to a pitch involving three PR firms The account win was effective on May 27 but the companies waited to make the announcement of the win until Snackbox started its media outreach Jenna Gruhala a principal at Snackbox said the media outreach will include pitching Chinet s environmental messages to traditions and non traditional media in the US Update on Tuesday July 15 2008 at 11 17AM by Jenna Snackbox on Media Bistro Spin the Agencies of Record Snackbox to nosh with Chinet disposable tableware Jenna Comment Share Email tagged Chinet Jenna Gruhala Snackbox in Snack News Reader Comments There are no comments for this journal entry To create a new comment use the form below Post a New Comment Enter your information below to add a new comment My response is on my own website Author forget stored information Author Email optional Author URL optional Post Some HTML allowed a href title abbr title acronym title b blockquote cite code em i

    Original URL path: http://www.snackbox.us/blog/2008/7/11/snackbox-in-pr-week.html (2016-04-25)
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  • Jenna's Story Featured on Pink Ladders - El Blog - Snackbox
    PR 67 Restaurants 2 Small Business 53 Snack News 70 Social Media 35 Travel 6 Part 2 After the Lay Off Main Part 1 Before You Lose Your Job Tuesday Feb 24 2009 Jenna s Story Featured on Pink Ladders Tuesday February 24 2009 at 10 22PM Jenna graduated from Southeast Missouri State University the college her grandmother went to with a Bachelor s in Mass Communications After graduating she

    Original URL path: http://www.snackbox.us/blog/2009/2/25/jennas-story-featured-on-pink-ladders.html (2016-04-25)
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  • El Blog - Snackbox
    Travel 6 Entries in Chinet 14 Wednesday Apr 08 2009 New Chinet Casuals Napkins Featured in Progressive Grocer Wednesday April 8 2009 at 11 39AM New Chinet Casuals napkins in spring colors featured in Progressive Grocer http bit ly fabE Jenna Comments Off Share Email tagged Casuals Chinet New Progressive Grocer napkins spring in Client News Tuesday Mar 03 2009 New Chinet Casuals Napkins Tuesday March 3 2009 at 3 40PM Jenna Comments Off Share Email tagged Chinet in Client News Tuesday Mar 03 2009 Chinet Brand Premium Disposable Tableware Announces Four New Napkin Offerings Tuesday March 3 2009 at 10 59AM America s premium disposable tableware brand Chinet continues to bring innovation to the disposable tableware category by launching four new napkin offerings Click to read more Jenna Comments Off Share Email tagged Chinet environment napkins in Client News Monday Mar 02 2009 Chinet in Taste of Home Monday March 2 2009 at 3 11PM Jenna Comments Off Share Email tagged Chinet in Client News Tuesday Feb 24 2009 Jenna s Story Featured on Pink Ladders Tuesday February 24 2009 at 10 22PM Jenna graduated from Southeast Missouri State University the college her grandmother went to with a Bachelor

    Original URL path: http://www.snackbox.us/blog/tag/chinet (2016-04-25)
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  • El Blog - Snackbox
    Nonprofits 1 Other Stuff 16 PR 67 Restaurants 2 Small Business 53 Snack News 70 Social Media 35 Travel 6 Entries in Jenna Oltersdorf 1 Tuesday Feb 24 2009 Jenna s Story Featured on Pink Ladders Tuesday February 24 2009 at 10 22PM Jenna graduated from Southeast Missouri State University the college her grandmother went to with a Bachelor s in Mass Communications After graduating she decided to take a

    Original URL path: http://www.snackbox.us/blog/tag/jenna-oltersdorf (2016-04-25)
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