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  • New Butter Sprayer Transforms a Stick of Real Butter to a Spray in SECONDS! - El Blog - Snackbox
    desired food or surface in a steady even back and forth motion It s that simple The biēm only uses the amount of butter you need to spray and leaves the rest of the stick un melted It also has a patent pending nozzle design that won t clog as well as an accelerometer that knows when to turn the unit on and off based on its position The biēm s spray allows users to consume a lot less butter without compromising on taste cutting an estimated 50 percent of the calories normally consumed when spreading it with a knife During recent consumer testing participants were asked to spread the amount of butter they d normally use on a piece of toast The moderator then weighed that toast and compared it to another piece that was buttered using the biēm The result None of the participants could distinguish between the two even though the biēm toast had only half as much butter and half the calories The biēm makes butter even better and a lot more versatile especially in terms of ease of use and portion control say Doug Foreman Creator While there are other products on the market that claim to be butter sprays none of them use real butter They are all using either artificial or flavored oil and typically are chocked full of other artificial ingredients Not to mention dangerous flammable propellants Until now there has never been a way to take a solid stick of real butter and turn it into a handheld spray in seconds period Applications and uses for the biēm are countless from buttering toast to basting turkeys and seafood flavoring vegetables and perfectly buttered non soggy popcorn Users can also use the biēm for spraying coconut oil olive oil or other cooking

    Original URL path: http://www.snackbox.us/blog/2016/3/1/new-butter-sprayer-transforms-a-stick-of-real-butter-to-a-sp.html (2016-04-25)
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  • Dos and Don’ts of an Interview  - El Blog - Snackbox
    front of a camera possibly live likely with thousands of people watching To some this is a walk in the park To others the majority of us this is scary Talking in front of a camera can be nerve wracking but it s ok We have some easy tips to remember for the next time you land a T V placement that will help you get through an interview successfully DOs Review your key messages over and over again Having three messages engrained in your brain before an interview takes away the worry of fumbling over your words or trying to think what to say Also be ready to answer the hard questions if you re anticipating them Be concise Your interview will most likely be between two to five minutes which will fly by Don t get hung up on information that can easily be answered online or things that just aren t relevant to the interview Be natural and calm I can be difficult but try and imagine it s just you and the reporter having a normal conversation The reporter wanted an interview because they think you re organization or product is interesting so just focus on talking about what you know You re the expert DON Ts Don t think off the record means off the record Reporters are allowed to run whatever you say so you can never be too careful Also if you are hooked up with a microphone remember that you are It could be a PR nightmare if you were to say something you thought was in private when in reality it was heard loud and clear Don t be distracting in your movement This might include moving your hands all over the place or fidgeting in your seat If you re

    Original URL path: http://www.snackbox.us/blog/2016/2/29/dos-and-donts-of-an-interview.html (2016-04-25)
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  • The Future of Restaurant POS - El Blog - Snackbox
    ve never seen at a restaurant before Why can t I just ask you for that This is weird you thought More restaurants are following suit after Chili s and using tablets at each table as their new POS point of sale systems Before you totally reject the idea and pledge never to use one let me tell you the benefits Waiters and waitresses get busy and might not have time to visit your table as frequently as you would like them to Ordering from your table is a good solution when you need a drink refill or you re ready to move on to the next course The only course you can t order from the table is your main course I m guessing restaurants don t want to completely replace their servers Another benefit of the tablets is you can use them to pay for your meal too instead of waiting for the check These tablets are the future of restaurant POS and eventually will be the norm What does that mean for your servers Will that job no longer appear on college student resumes It s hard to imagine a restaurant without a server right now but

    Original URL path: http://www.snackbox.us/blog/2016/2/22/the-future-of-restaurant-pos.html (2016-04-25)
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  • Meetings: You’re doing them wrong - El Blog - Snackbox
    go over with your team ahead of time Does what you want to talk about merit a meeting in the first place Sometimes a simple email to your team is an easier way to keep everyone in the loop instead of pulling them away from their desks which can stop productivity Once you decide a meeting is necessary make sure to stick to your agenda so the team doesn t get off topic Mix it up a bit Consider holding your meeting somewhere besides the usual conference room Our living room at Snackbox HQ can double as a meeting space and can be a nice change of pace also it s comfier If you re office doesn t have another space big enough for your team take the meeting outside if weather permits or to the nearest coffee shop Physically getting out of the office can boost moods and encourage more participation Will the real PR pros please stand up Bear with me on this one Holding a meeting where everyone is standing sounds horrible at first but could be beneficial to time management Stand up meetings are best for those beginning of the day meetings for quick updates and getting everyone on the same page Keeping everyone on their feet literally will keep the meeting short and sweet Pin that for later Staying on track with your agenda can be hard especially when a lot of creative people are in one room It s easy for a productivity meeting to turn into a brainstorming session Allow a couple of minutes for new ideas to be discussed but then pin the ideas to talk about at the end of the meeting or in a separate meeting all together It s good to still encourage good ideas but you don t

    Original URL path: http://www.snackbox.us/blog/2016/2/15/meetings-youre-doing-them-wrong.html (2016-04-25)
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  • How to Develop a Pitch Angle  - El Blog - Snackbox
    what s a pitch without the perfect angle Developing a pitch may come easy to some but it takes creativity research and thoughtfulness Why is your pitch news worthy Who are you pitching to These are just a couple of question to ask yourself when you re trying to get a hook Why should reporters care about your announcement You have your pitch now you have to decide what makes it valuable to the media If there is something already going on in the news that could be relevant to your pitch it can be an easy way to get a reporter s attention Also it s important to research the reporters and outlets you plan on pitching Find out what they have written about in the past and form your angle based on that information There are better chances of a reporter covering something they already have interest in than something they have never covered before Ideally you should create an angle that is relevant Make a list of ideas Brainstorming can be helpful and no idea is a bad idea Try making a list of pitch angle ideas and see what you come up with Doing this with a group of people can be even better everyone s ideas can bounce off one another Finding a local angle on a national story tying your pitch to a trend or stories about overcoming adversity are just a few examples of what is usually successful with reporters when it comes to pitching Be creative I ll be the first to admit this is easier said than done Creativity comes natural to some but for others it can be hard to think outside of the box Look to other resources for inspiration when you re trying to think of your angle

    Original URL path: http://www.snackbox.us/blog/2016/2/8/how-to-develop-a-pitch-angle.html (2016-04-25)
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  • Our Team - Snackbox
    compelling brand journalism Dan has served on the Board of the St Louis Chapter of the American Marketing Association since 2007 Susanna Kalnes Account Supervisor Heading up Snackbox Chicago Susanna Kalnes has more than ten years of experience in the communications industry with an emphasis in media relations social media promotion and event planning Having worked with clients based in several U S cities Susanna has established strong media contacts with top outlets in major markets across the country Over the years she has proven herself in both local and national media relations securing client placements on Today Fox Friends The Associated Press Real Simple The L A Times and The Chicago Tribune She is a fitness instructor in her free time and enjoys traveling Terry Marvin Senior Media Specialist Based in Los Angeles Terry is a seasoned public relations practitioner and works with a diverse group of clients representing a wide variety of industries and nonprofit organizations in the Southern California market Prior to entering the public relations field Terry worked in the television industry as a promotion writer producer and publicist Terry s core areas of expertise include media pitching media relations media training message development and developing communication plans and media campaigns She has garnered media coverage for clients in various mediums such as Oprah The Mike Huckabee Show KCBS Los Angeles KCAL Los Angeles NPR BBC USA Today Associated Press and the Chicago Tribune Mark Moseley Senior Software Engineer and Architect Based in St Louis Mark specializes in both back end and front end application design and development He works in many different technology families specializing in both the LAMP and MS technology stacks Further Moseley has a large amount of experience with cutting edge technologies and techniques like responsive design node js NoSQL databases and SPA SPI style web applications and has also done a tremendous number of integrations taking disparate systems and making them work together as a single application Moseley has more than 15 years of experience as a software engineer and architect His accomplishments include architecting and building SeaWorld s Marketplace Register a Windows application that runs all of the SeaWorld parks front gate registers handling ticket sales season pass sales and account management reservations for dining and tours and the self service kiosks Moseley also developed Budnick s B2B and B2C e commerce application as well as the online database of all products that Budnick has to offer This project integrates with Budnick s purchased ERP for orders quotes customer management and reporting Jeff Salzgeber Senior Media Specialist Based in Chicago Jeff is an Emmy Award winning journalist with nearly 20 years of experience in broadcast news and public relations He spent more than a decade with CNN as correspondent producer and senior assignment editor responsible for planning and or coordinating coverage with the network s 11 domestic news bureaus and more than 900 local television affiliates While with the world s news leader Jeff covered such stories as the first

    Original URL path: http://www.snackbox.us/ourteam/ (2016-04-25)
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  • Practices - Snackbox
    over the years we ve grown into a number of different verticals including home and garden as well as nonprofits and associations We aren t your typical PR firm We don t practice spray and pray PR Instead we build strategic media lists leverage relationships with media and pitch creative relevant stories While we haven t declared the news release dead we have declared it overused Reach out to our team to learn more about our philosophies on media relations client service and why we re blazing a trail through better PR Social Media Our social media programs are designed to get people talking and interacting Conversation is the cornerstone of social media and without conversation it s difficult to build followers and connections We work with our clients to start relevant conversations with target audiences and engage brand ambassadors through sharing interacting and engaging But it s not all about talking Social media is also about listening We monitor what s being said and listen in on what s happening with your competitors While conversation is king in social media not everyone needs to have a Facebook page Not every CEO needs to blog We help our clients sort

    Original URL path: http://www.snackbox.us/practices/ (2016-04-25)
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  • Case Studies - Snackbox
    Relations Design El Blog Contact Holiday Top Home About Public Relations Design El Blog Contact Holiday Public Relations Practices Case Studies Case Studies Chinet Disposable Tableware Batter Blaster Batter in a Can Federal Reserve Bank of Chicago Money Smart Week

    Original URL path: http://www.snackbox.us/case-studies/ (2016-04-25)
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