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  • Mia - Illustration - Snackbox
    About Public Relations Design El Blog Contact Holiday Top Home About Public Relations Design El Blog Contact Holiday Design Identity Print Illustration Illustration Mia Illustration 1 10 11 12 13

    Original URL path: http://www.snackbox.us/illustration/culture/1694322 (2016-04-25)
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  • Garage Sale - Illustration - Snackbox
    El Blog Contact Holiday Home About Public Relations Design El Blog Contact Holiday Top Home About Public Relations Design El Blog Contact Holiday Design Identity Print Illustration Illustration Garage Sale Illustration 1 10 11 12 13 14 Copyright 2015 Snackbox

    Original URL path: http://www.snackbox.us/illustration/culture/1694323 (2016-04-25)
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  • Runway For The Ballet - Illustration - Snackbox
    Blog Contact Holiday Home About Public Relations Design El Blog Contact Holiday Top Home About Public Relations Design El Blog Contact Holiday Design Identity Print Illustration Illustration Runway For The Ballet Illustration 1 10 11 12 13 14 Copyright 2015

    Original URL path: http://www.snackbox.us/illustration/culture/1694324 (2016-04-25)
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  • Creativity in PR  - El Blog - Snackbox
    client stand out against hundreds even thousands of other companies in order to be talked about for free It s the big idea that will get you noticed and behind each big idea is a creative team Without the creativity element your big idea may not be so big or not big enough for the media at least Let s focus on that big idea for a second What must it have to be considered creative What about it will set it apart from others A whole PR campaign can revolve around one idea one strategy which will take the client to the next level of recognition The creative idea should be relevant to the audience that you want to reach Doing the research and finding out how to reach the audience emotionally matters What good is a big idea if the audience doesn t relate The creative idea should also be impactful and should be able to make people stop and read about it because they ve never thought of it before Lastly the creative idea should be original After all the word original is right there in the definition of creative This may seem obvious but it is important not to forget originality The essence of a creative idea is that no one has done it before For some people even some PR professionals creativity doesn t come as naturally as it may for others There are lots of ways to boost creativity in order to produce great work though It s been proven that taking a short twenty minute walk can help stimulate your brain especially if you ve been sitting at your desk for hours Taking a walk can allow you to think of new ideas and help you tap into your creative brain Brainstorming with

    Original URL path: http://www.snackbox.us/blog/2016/1/29/creativity-in-pr.html (2016-04-25)
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  • January Food Holidays  - El Blog - Snackbox
    some would say fat season does not end after Christmas January is full of food holidays we feel obligated to celebrate If you made a New Year s resolution to eat healthier you might have a hard time keeping that promise to yourself after you read this post Here are just a few of the food holidays to look forward to as we enter 2016 Jan 1 Bloody Mary Day

    Original URL path: http://www.snackbox.us/blog/2016/1/4/january-food-holidays.html (2016-04-25)
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  • Three Ways to Measure PR Success - El Blog - Snackbox
    success of public relations campaigns has been a hot debate for many years Based on our experience and research we have found success can be measured in different forms The following list identifies three strategies that can help determine whether your marketing campaign was successful or not Audience Reach At Snackbox we love to look at audience numbers or circulation numbers at the end of a campaign Your client may have a goal of reaching at least 20 million people or 10 national placements This gives you a baseline of what is expected and how you can develop strategies to exceed these numbers Objectives Many of our clients have presented a list of objectives or goals they desire to meet Such as increasing sales brand awareness or a positive reputation This can all be measured by looking at sales charts during the duration of the campaign looking at numbers of followers on social media and web traffic for brand awareness and responding to customer reviews and social posts to effectively create or maintain a positive reputation for your client Target Audience Audits Keep this in mind for perception audits no brand is for everyone therefore a large random audience is

    Original URL path: http://www.snackbox.us/blog/2015/12/28/three-ways-to-measure-pr-success.html (2016-04-25)
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  • Email Etiquette Tips - El Blog - Snackbox
    and with the following tips your emails can inspire others to follow better email techniques Courteous Greeting and Closing By beginning your email with Hi John or Good morning Sarah the person you are communicating with will always appreciate the friendly greeting As for the closing be sure your signature sits below one or two simple and pleasant words like Best regards or Thank you These words are key when creating any formal email Spell Check Typos happen or misspelled unique names but it s extremely important to carefully construct emails and documents without spelling errors especially in our line of work My name for example is very unique not everyone knows how to spell Yahaira but unfortunately for me many devices autocorrects my name to Sahara causing me a little annoyance when I see it in an email To avoid spelling errors be sure to run spell check or review your email before hitting Send Respond in a Timely Fashion Some people may work under strict deadlines that s why it is very important to respond to an email anywhere between 24 hours or less In our industry we work very closely with reporters some of whom receive thousands of emails a day so we make it a priority to follow up with extremely busy people if a couple of days pass without a response By responding quickly you are helping yourself and others get closer to checking an item off your to do list Check Your Tone To avoid sounding demanding or rude read your email out loud to ensure the tone is that which you desire Words like please and thank you go a long way in an email If you are emotionally charged when writing an email make sure you step away and wait to reply

    Original URL path: http://www.snackbox.us/blog/2015/12/16/email-etiquette-tips.html (2016-04-25)
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  • A Day in the Life of a PR Person  - El Blog - Snackbox
    I begin it is important to know that a PR person does not work a nine to five job Yes we may go into an office every day and work eight hours but when we leave to go home we are by no means off the clock Because of this A Day in the Life can change each day and we have to be prepared for anything But that s the beauty of PR isn t it An average day always begins with coffee and a mini pep talk to prepare you for the millions of emails that will flood your inbox when you open it After replying to necessary emails and deleting unnecessary ones you take a look at your to do list for the day More likely than not this list is very long but you can handle it because you re a PR ninja Following up with any reporters or media you have pitched is something you probably do daily There s always some pitch out there that the media should be reminded of With most pitches comes writing a news release which is also something you do frequently and crafting it to have the perfect wording is an art If a pitch and release gets a reporter s attention you ll spend part of your day coordinating interviews sharing photos or organizing whatever the reporter needs for the placement After all placements are what we want and we hope that sharing new ones with clients is part of every day too With the end of the year quickly approaching 2016 plans are being put into place for clients Meetings and phone calls with clients are in the mix to make sure you and them are on the same page You may even have a call scheduled

    Original URL path: http://www.snackbox.us/blog/2015/12/10/a-day-in-the-life-of-a-pr-person.html (2016-04-25)
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